Caldeira Homes had no social presence and needed to launch fast. In 72 hours, I built a complete content engine: 72 launch‑ready posts and a 12‑month calendar that blends authority quotes and practical homeowner tips. The plan creates momentum now and leaves room to add photo and video assets as they’re collected.
The problem
Caldeira Homes was starting from zero. No profiles, no audience, and no library of media.
Without content, it’s hard to build trust or show up consistently. A traditional content build would stall while waiting on photos and videos.
They needed a plan that could publish immediately, establish authority, and still accommodate future brand assets.
The Solution
I designed a rapid content system with two tracks: authority and momentum.
- Drafted 72 posts in 72 hours to seed daily and weekly rhythms across platforms.
- Built a 12‑month calendar mixing:
- Quote posts for authority and brand POV
- Tip posts for homeowner education and trust
- Placeholders for future photo and video drops
- Clear prompts and templates so the team can slot in new assets without breaking cadence.
- Platform‑ready copy variations to reuse content across channels.
The calendar creates consistency from day one, while flexible slots invite brand assets as they become available.
The result is a publish‑now system that scales as the media library grows.
Conclusion
In three days, Caldeira Homes went from invisible to organized: 72 posts, a full year of content structure, and a repeatable workflow. They can show up with authority immediately, then layer in photos, videos, and project highlights as they’re captured.
Credits
- Built by: Harrison Caldeira
- Client: Caldeira Homes
- Tools: Notion, content calendar templates, Canva